Slushpile Rescue

Use stock photography to create a fantastic inexpensive book cover

February 9, 2009 – 11:57 am
People do judge books by their covers. Despite how cliché this may sound the look and design of your book cover will be one of the most important selling tools you have. With people buying more books online without ever holding the physical book in their hands, the cover becomes one of the primary ways a patron decides how to spend their money. The cover should grab a readers attention, tell what the book is about, and instill a trust that the book is high quality and valuable. Self-publishing authors and small publishers have to work even harder to make sure their book competes with those of the larger publishers. Large and medium book publishers have designers at their disposal and may pay for a photoshoot to provide an image for their cover. But just like you, publishers have to make sure their books are profitable. Even if it is a ...

Posted in Book covers, Design | No Comments »

Print bookmarks with your book and save money

February 6, 2009 – 11:00 pm
When you want to use one, a bookmark can never be found. However, book publishers have been using bookmarks to market their books for a very long time. Printing your own bookmarks does not have to be another costly expense. In fact, with proper planning and organization you could have as many bookmarks as you do books with little or no expense. Most paperback book covers use the exact same card stock as used to make bookmarks. In most cases off-set book printers (used to print a large quantity) will print a bookmark on the excess card stock and trim the bookmarks and book covers separately. This reduces printing waste and often will cost no more than then the time needed to cut the bookmarks. This will not always work since a book cover may not allow extra white space when it is set up on a press. Also, there is one ...

Posted in Bookmarks, Environmental Options, Marketing, Printing | No Comments »